Last Updated: September 9, 2026

Ambition Performing Arts (“Ambition Performing Arts,” “Ambition,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, protect, and retain personal information when you visit or interact with our website at https://ambitionarts.com/, contact us, subscribe to communications, interact with our website features, use our AI chat assistant, or are directed to third-party services through our website.

This Privacy Policy is intended to provide clear information about our privacy practices and applies to information collected through our website and through the interactions described below. Some third-party services linked to or accessed through our website operate independently and have their own privacy policies and terms, which may also apply.

By using our website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy, subject to any consent requirements that may apply under applicable privacy legislation.

1. Who We Are

Ambition Performing Arts is an Alberta-based performing arts organization providing dance, music, singing, theatre, drama, camps, and related programming.

Our website is hosted through SiteGround.

For privacy questions, requests concerning your personal information, or questions about this Privacy Policy, please contact us at:

Ambition Performing Arts
Email: office@ambitionarts.com

2. What Personal Information We Collect

The information we collect depends on how you interact with us.

We may collect information such as your:

• name
• email address
• telephone number
• information included in your message or inquiry
• mailing or other contact information when voluntarily provided
• communication preferences
• information submitted when subscribing to our mailing list
• information provided when contacting us through website forms
• information contained in communications with us
• technical information relating to your use of our website
• information relating to your interaction with our AI chat assistant
• information relating to website activity, analytics, advertising and conversion tracking

We generally ask website visitors to provide only the information reasonably necessary for the particular purpose for which it is being collected.

Children’s Information

Ambition Performing Arts provides programming for children and youth. Our public website does not intentionally request or collect children’s personal information through its general website contact or subscription forms.

Information about a child may be requested when a parent or guardian proceeds to our third-party booking, registration, or account-management services.

When you use a third-party booking or registration platform, that information is collected and processed through the applicable third-party service and is subject to that provider’s privacy practices and terms in addition to any applicable Ambition Performing Arts practices.

Parents and guardians should avoid providing unnecessary personal or sensitive information about a child through general website forms, email inquiries, or our AI chat assistant.

3. How We Collect Information

We may collect personal information when you:

• submit a contact or inquiry form
• subscribe to our mailing list
• request information about classes or programs
• communicate with us by email or other communication methods
• interact with our website
• interact with our AI chat assistant
• click certain links or interact with website features
• visit pages containing third-party embedded content
• interact with our advertising or conversion-tracking technologies
• voluntarily provide information to us for a specific purpose

We may also receive information through third-party platforms when you choose to use those services to interact with Ambition Performing Arts.

4. How We Use Personal Information

We may use personal information for reasonable purposes related to operating and improving Ambition Performing Arts, including to:

• respond to inquiries and requests
• communicate with current and prospective families
• provide information about classes, programs, camps and services
• administer email subscriptions and mailing lists
• provide requested information
• help prospective families determine which programs may be appropriate for them
• operate and maintain our website
• maintain website security
• prevent spam, abuse, fraud and unauthorized activity
• understand how visitors use our website
• measure website performance
• measure the effectiveness of advertising and marketing
• understand how visitors arrive at our website
• improve our website, content and services
• administer and improve our AI chat assistant
• comply with applicable legal and regulatory requirements
• protect our rights, property, systems and users
• carry out other purposes that are communicated to you at or before the time information is collected, or otherwise permitted by applicable law

We do not use personal information for purposes unrelated to the purpose for which it was collected unless permitted by law or we obtain appropriate consent.

5. Consent

Under applicable Alberta privacy legislation, we generally obtain consent to collect, use and disclose personal information where consent is required.

The form of consent we use depends on the type and sensitivity of the information and the circumstances in which it is collected.

When you voluntarily provide information through a website form for a specific purpose, we may rely on that consent where appropriate.

Where information is particularly sensitive or the collection, use or disclosure would not reasonably be expected, we may seek express consent.

You may withdraw consent where applicable by contacting us. Withdrawal of consent does not affect the lawfulness of any collection, use or disclosure that occurred before withdrawal and may not be possible where information must be retained or processed for legal, security, contractual or other permitted purposes.

6. Website Forms and Mailing Lists

Our website may use forms provided by third-party services, including Jotform and WordPress form tools such as WPForms and Fluent Forms.

Forms may be used for purposes such as:

• general inquiries
• contacting Ambition Performing Arts
• requesting information
• subscribing to newsletters or other mailing-list communications

Where a form is specifically identified as a subscription or mailing-list form, information submitted through that form may be used to add you to the requested communications.

We do not automatically add individuals to marketing mailing lists simply because they submit a general inquiry.

If you subscribe to marketing communications, you may unsubscribe at any time using the unsubscribe mechanism provided in the communication or by contacting us.

Third-party form providers may process information submitted through their platforms in accordance with their own privacy policies and terms.

7. AI Chat Assistant

Ambition Performing Arts provides an AI-powered chat assistant to help prospective families find information about our programs, enrollment process, classes and related questions.

The AI assistant is intended to provide general informational assistance and is not a substitute for direct communication with Ambition Performing Arts staff.

The AI assistant is provided through Jotform AI.

Visitors may interact with the AI assistant without providing their name or email address. However, information entered into the chat may be recorded and retained by the service provider and may be processed by Jotform and its AI service providers in order to provide the AI functionality.

Jotform’s current AI Terms state that interactions with its AI functionality may be recorded, that AI providers may process input and output, and that AI processing may occur in locations chosen by those providers. Jotform also states that information submitted to its AI functionality may be processed by third-party AI providers.

Please Do Not Submit Sensitive Information

Please do not enter confidential, sensitive, medical, financial, emergency, identification, or other private information into the Ambition Performing Arts AI chat assistant.

This includes sensitive information about children.

The AI assistant is intended for general questions about Ambition Performing Arts and its programs, not for submitting private information or requesting professional medical, legal, financial, or other regulated advice.

Information provided through the AI assistant may be processed by Jotform and its third-party AI providers. Jotform’s current AI terms state that providers may process input and that personal or sensitive information included in an AI interaction may be made available to or accessed by those providers.

Jotform also states that its AI functionality may use third-party AI providers, including OpenAI and, for some traffic, Google Gemini.

By using the AI assistant, you may also be subject to Jotform’s AI Terms of Use and related policies.

For the most current information about Jotform’s handling of AI information, please review Jotform’s applicable privacy and AI policies.

8. Cookies and Similar Tracking Technologies

Our website uses cookies and similar technologies for necessary website functionality, security, performance, analytics, embedded content, advertising and conversion measurement.

A cookie is a small text file that may be stored on your device when you visit a website. Cookies and similar technologies can perform different functions, including remembering information, helping websites operate properly, measuring website activity, and supporting advertising and conversion measurement.

The Office of the Privacy Commissioner of Canada recognizes that cookies and similar technologies can be used for purposes ranging from basic website functionality to tracking browsing behaviour and creating profiles for advertising purposes.

Ambition Performing Arts uses different types of cookies and similar technologies, depending on the features and services active on the website.

Strictly Necessary and Technical Technologies

Some technologies are necessary for the website to operate, remain secure, load efficiently, prevent abuse, and provide requested functionality.

These may include technologies associated with:

• WordPress
• Elementor
• SiteGround hosting and performance services
• SiteGround caching
• website security
• spam prevention
• bot protection
• CAPTCHA or reCAPTCHA
• basic session or functionality requirements

SiteGround caching and optimization technologies may be used to improve website performance and efficiently deliver website content.

These technologies are not used by Ambition Performing Arts for the purpose of creating advertising profiles.

Analytics and Performance Technologies

Ambition Performing Arts uses Google Analytics 4 (GA4), including through Google Tag Manager and website analytics tools such as MonsterInsights, to understand how visitors use our website.

Analytics information may include information such as:

• pages visited
• approximate geographic information
• device and browser information
• referral information
• interactions with the website
• approximate time and duration of visits
• events and conversions
• information about how visitors arrived at the website

We use analytics information to understand website performance, improve website content and user experience, and measure the effectiveness of our marketing.

MonsterInsights is used as a WordPress interface and integration for Google Analytics. The underlying analytics service is provided by Google.

Google Tag Manager

Google Tag Manager is used to manage certain website tags and measurement technologies.

Google Tag Manager itself is primarily a tag-management system, but tags configured through it may send information to third-party services such as Google Analytics and Google Ads.

The specific technologies that may be deployed through Google Tag Manager can change over time as our advertising and measurement requirements change.

Google Ads and Conversion Tracking

Ambition Performing Arts may use Google Ads from time to time.

When Google Ads are active, we may use conversion tracking to measure actions such as visits or other interactions resulting from advertising campaigns.

Conversion tracking helps us understand whether advertising campaigns are effective and allows us to improve our marketing.

Google advertising technologies may use cookies or similar technologies to measure advertising interactions and conversions.

Meta / Facebook Pixel

Ambition Performing Arts may use the Meta Pixel, also known as the Facebook Pixel, to measure advertising activity and website conversions.

The Meta Pixel may allow Meta to receive information about website visits and interactions for purposes such as advertising measurement, attribution, audience creation, optimization and related advertising functions.

The availability and use of these technologies may vary depending on whether advertising campaigns are active.

Third-Party Embedded Content

Our website contains or may contain content and functionality provided by third parties.

This may include:

• YouTube videos
• Vimeo videos
• Google Maps
• Google Reviews
• Instagram content
• Google services
• reCAPTCHA
• other third-party services or embedded content

When third-party content is loaded or interacted with, the third-party provider may collect technical information, set cookies or use similar technologies according to its own policies.

For example, an embedded YouTube or Vimeo video may cause the applicable provider to receive information about the visitor’s browser or interaction with the embedded content.

Similarly, embedded Google Maps, Google Reviews, Instagram feeds and reCAPTCHA may involve communication between the visitor’s browser and the applicable third-party provider.

These third parties operate independently of Ambition Performing Arts and their use of information is governed by their own privacy policies and terms.

Instagram Feed

Our website may display an Instagram feed using the Smash Balloon Instagram Feed plugin.

The feed connects with Instagram/Meta services to display social media content.

Interaction with Instagram content may be subject to Instagram or Meta’s privacy and data practices.

Google Reviews

Our website may display Google Reviews through a third-party Google Reviews widget.

The widget may communicate with Google or the widget provider in order to retrieve and display review information.

Google Maps

Some pages may use Google Maps or Google map-related functionality.

Google may collect technical information and information about interactions with its mapping services in accordance with Google’s policies.

CAPTCHA and Security Technologies

We use CAPTCHA and other security technologies to help prevent spam, automated abuse, malicious activity and unauthorized access.

These services may collect technical information about a visitor’s browser, device, IP address, interaction patterns or other information necessary to determine whether activity appears legitimate.

9. Managing Cookies

Visitors can control or restrict cookies through their web browser settings.

Most browsers allow you to:

• view cookies stored on your device
• delete cookies
• block cookies
• restrict third-party cookies
• receive notifications before cookies are stored

Disabling or restricting cookies may affect the operation of certain website features.

Because Ambition Performing Arts uses multiple third-party services, changing browser settings may not prevent every third party from collecting information through other technologies.

Where applicable, visitors can also manage advertising preferences through the settings provided by advertising platforms such as Google and Meta.

10. Important Note About Analytics and Advertising Consent

Ambition Performing Arts does not use cookies solely because you have read this Privacy Policy.

Where applicable law requires consent for a particular analytics, advertising or tracking technology, we will use an appropriate mechanism to obtain and document that consent.

Our website configuration and third-party services may change over time. As a result, the technologies used on the website may also change.

This Privacy Policy is intended to explain the categories and purposes of technologies used rather than provide a permanent list of every technical cookie name, because cookie names, providers, durations and implementation methods can change when third-party services update their technology.

11. External Booking and Registration Services

Ambition Performing Arts uses third-party platforms for certain booking, registration and account-related functions.

Square

When you select an online booking option, you may be redirected from the Ambition Performing Arts website to a Square-hosted booking service.

Square may collect information such as your name, email address, telephone number and other information necessary to create and manage your customer profile and appointment.

Depending on the booking configuration, Square may also collect additional information, including information relating to the person receiving the service.

Square’s Canadian documentation confirms that its appointment services can create customer profiles and collect default customer information such as name, telephone number and email address, as well as additional customer profile fields configured by the business.

Information submitted directly to Square through the booking system is subject to Square’s privacy policies and terms in addition to any applicable Ambition Performing Arts policies.

Ambition Performing Arts does not process payment-card information through its public website. If payment information is requested through a third-party booking or payment service, that information is processed by the applicable third-party provider according to its own privacy practices.

Jackrabbit

Ambition Performing Arts provides an external link to Jackrabbit for existing families to access their accounts and related information.

Jackrabbit operates independently from the Ambition Performing Arts public website. Information submitted or maintained through Jackrabbit is governed by Jackrabbit’s applicable privacy policies and terms.

12. Third-Party Services

Our website uses or links to third-party services that may collect or process information independently of Ambition Performing Arts.

These services may include:

• Google
• Google Analytics
• Google Tag Manager
• Google Ads
• Google Maps
• Google Reviews
• Google reCAPTCHA
• YouTube
• Vimeo
• Meta/Facebook
• Instagram
• Jotform
• Jotform AI
• Square
• Jackrabbit
• SiteGround
• other service providers used from time to time

We select service providers based on our operational requirements and take reasonable steps to use reputable providers.

Third-party providers may process information outside Canada. Their handling of information is governed by their own privacy policies, terms and applicable contractual arrangements.

13. Email Communications

If you voluntarily subscribe to an Ambition Performing Arts mailing list, we may use your email address to send the communications for which you subscribed.

Marketing communications may include:

• program information
• registration information
• announcements
• special offers
• events
• news
• other information relating to Ambition Performing Arts

You can unsubscribe from marketing emails at any time using the unsubscribe option included in the communication or by contacting us.

Unsubscribing from marketing communications does not necessarily prevent us from sending non-marketing communications that are necessary to respond to an inquiry, administer an existing relationship, provide requested information, or meet other legitimate or legal purposes.

14. Photographs and Videos

Ambition Performing Arts may photograph or record students during classes, performances, events, activities or other studio-related activities.

We use photographs and videos only in accordance with applicable permissions and consent obtained from a parent or guardian where required.

Images or videos may be used for purposes such as:

• our website
• social media
• promotional materials
• advertising
• newsletters
• studio communications
• other Ambition Performing Arts marketing or communications

Where consent is required, we will obtain appropriate permission before using a student’s image for the applicable purpose.

Parents or guardians who have questions about image permissions or wish to discuss withdrawal or modification of consent may contact Ambition Performing Arts.

15. Website Security

We use reasonable technical and organizational safeguards designed to protect information against unauthorized access, use, alteration, disclosure or destruction.

Our website uses security and performance technologies including SiteGround hosting, SiteGround security and performance tools, malware protection, bot protection, login protection, IP blocking, caching, image optimization and other security measures.

Security systems may collect technical information such as IP addresses, browser information, device information, access attempts, security events and other information necessary to identify and prevent malicious or unauthorized activity.

Security logs and related technical information may be retained for as long as reasonably necessary for security, troubleshooting, fraud prevention, legal or operational purposes.

No website or electronic transmission can be guaranteed to be completely secure.

16. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain business records, meet legal or regulatory obligations, resolve disputes, enforce agreements, maintain security, or for other permitted purposes.

Retention periods vary depending on the type and purpose of the information.

For example:

Information submitted through an inquiry form may be retained as reasonably necessary to respond to and manage the inquiry.

Mailing-list information may be retained until you unsubscribe or until it is otherwise no longer required.

Website analytics information is retained according to the settings and retention periods applicable to the analytics service.

AI chat information may be retained by Jotform according to the applicable Jotform account, platform and AI settings and terms.

Information submitted through third-party booking, registration or account systems may be retained by those providers according to their respective policies and applicable agreements.

Security information may be retained as reasonably necessary for security and incident-prevention purposes.

17. Disclosure of Personal Information

We may disclose personal information to service providers and other parties where reasonably necessary to provide our services, operate our website, communicate with you, maintain security, conduct analytics, administer marketing, process bookings, or perform other purposes described in this Privacy Policy.

Depending on the service, these providers may act as service providers, processors, or independent organizations with their own privacy responsibilities.

We may also disclose information:

• with your consent
• when required or authorized by law
• to comply with legal processes
• to protect the rights, safety or property of Ambition Performing Arts or others
• to investigate fraud, security incidents or unlawful activity
• where otherwise permitted by applicable privacy legislation

We do not sell or rent personal information to third parties for their independent marketing purposes.

18. Information Processed Outside Canada

Some service providers used by Ambition Performing Arts may store or process information outside Canada.

This may include providers such as Google, Meta, Jotform, Square, SiteGround and other technology providers.

When information is processed outside Canada, it may be subject to the laws of the jurisdiction where it is processed and may be accessible to governmental authorities in accordance with those laws.

We use third-party providers as reasonably necessary to operate our website and business and take reasonable steps to select and manage those providers.

19. Your Privacy Rights

Depending on the circumstances and applicable law, individuals may have rights concerning their personal information, including the right to:

• request information about whether we hold personal information about them
• request access to personal information we hold about them
• request correction of inaccurate or incomplete information
• withdraw consent where applicable
• request information about how their personal information is used or disclosed
• make a privacy-related inquiry or complaint

Certain legal exceptions may apply.

To make a privacy request, please contact:

office@ambitionarts.com

We may need to verify your identity before providing access to or making changes to personal information.

20. Accuracy and Correction

We take reasonable steps to keep personal information accurate and complete for the purposes for which it is used.

If you believe information we hold about you is inaccurate or incomplete, please contact us and provide the relevant details.

21. Children’s Privacy

Ambition Performing Arts provides programs for children and youth and recognizes the importance of protecting children’s information.

Our public website does not intentionally request children’s personal information through general website browsing or standard contact/subscription forms.

Parents or guardians may voluntarily provide information concerning a child through third-party booking or registration services when enrolling in programs.

Parents and guardians should not submit unnecessary information about children through our AI chat assistant, general contact forms, social media comments, or other public website features.

We encourage parents and guardians to review the privacy policies of any third-party platform used for registration, booking or account management.

22. Embedded and Linked Websites

Our website may contain links to websites and services operated by third parties.

These may include:

• Square
• Jackrabbit
• Google Drive
• YouTube
• Vimeo
• Instagram
• Facebook
• other external websites

When you follow a link to another website, that website’s own privacy policy and terms apply.

Ambition Performing Arts is not responsible for the privacy practices, security, content or policies of independent third-party websites.

23. Google Drive Documents

Our website may link to documents hosted through Google Drive or other Google services.

When you access such a document, you may be interacting directly with Google’s services rather than with our website.

Google’s privacy practices and terms may therefore apply to your interaction with those services.

24. No Comments or Website User Accounts

The Ambition Performing Arts website does not provide public visitor commenting functionality.

The public website also does not provide visitor account registration or a direct WordPress user login.

The “Register/Login” function on the website directs existing families to the external Jackrabbit platform.

Accordingly, the WordPress comment, Gravatar and public WordPress-user account practices described in generic WordPress privacy templates do not apply to the public Ambition Performing Arts website.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, third-party providers, business practices or legal requirements.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

We encourage visitors to review this Privacy Policy periodically.

26. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or the handling of your personal information, please contact:

Ambition Performing Arts

Email: office@ambitionarts.com

We will make reasonable efforts to respond to privacy inquiries and requests within the time required by applicable law.